45-SLEEVES - HOME
Revised 16/3/14

ROMAR INTERNATIONAL
US Labels and Company Sleeves 1972-

Labels

17200 - 1972
to
17290
17226
Boy's name
17290
Girl's name
In 1971, Marvin Johnson created Romar Records in Minneapolis, Minnesota to showcase his wife Lexie's talents.  Only one record seems to have been released on the Romar label (Romar 7101).  In 1972 the label changed its name to Romar International and a project was initiated for Lexie to record the traditional Happy Birthday song using different names.  Apparently they were unaware of the financial disaster that took place ten years earlier when the Three Stooges attempted to do the same. (See RCA Birthday) In all, Lexie recorded 91 versions.
The records themselves were pressed on lightweight vinyl and were marketed to both the  jukebox trade and music/retail stores. Those intended for jukeboxes used only generic sleeves.  Those intended for music stores came with blue sleeves for boy's names and pink sleeves for girl's names.  Those intended for sale in retail stores such as greeting card shops were in a sealed poly outer sleeve containing the record, the aforementioned blue or pink sleeve and a matching mailing envelope.  Lastly, to probably sell unsold stock, the records came cheaply packaged in a sealed poly outer sleeve with only a printed cardboard backing and no sleeve.
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Sleeves
Range
Front
Back
Details
No 1
.
to
.
Boy's sleeve
 Cut straight  Glued left/right  
No 2
.
to
.
Girl's sleeve
   Cut straight  Glued left/right  
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Contact for corrections
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All scans and info by Sam Mathis, Jacksonville, Florida.
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